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Probably. Web designers build web sites to look good. But your website should really be viewed as a machine to help your business sell – it shouldn’t just be a work of art.
We can improve your website and your web presence, bringing in more visitors interested in what you sell and we can turn those visitors into buyers with an improved proposition and better page design.
How can we help you?
- Improve leads from the traffic you get
Whether you’re an owner/manager with a non-web specialism who needs help to sell on the web, or an experienced digital marketeer with an incomprehensible SEO problem, we can probably help you. We’ll help you to sort out your server problems, make your web pages work to bring more sales and leads, and generate more business on the web using paid search, search engine optimisation (SEO), social media, banner or online display advertising, product feeds and online PR.
We can help you improve the conversion rates of your website, using both third-party and our own software tools, and our experience of running commercial websites since 1994. We can even run your website and web marketing for you, leaving you to focus on what you do best – developing and delivering products and services to your clients.
When is less, more?
We have a deep understanding of user behaviour and search engine spiders, collected from Google Analytics, web server log files, phone call tracking, heat maps (also known as click maps) and mouse trails. That, and running commercial web sites for more than fifteen years.
Ask us how we changed a six character word to four characters, and drove a 40% increase in conversions and a one week reduction in latency (the time from finding the site to buying). Insight into the user experience stands behind what we do.
Marketing? Technology?
We’re technically adept. We use cloud computing services, WordPress, Magento, SugarCRM, Ruby on Rails, etc. We help some of our small business clients with IT project management, especially when the projects affect their website or CRM. If you don’t understand what your web analytics are telling you, you’ll probably make some poor decisions about what to prioritise.
We believe that you can’t understand what your web analytics are telling you, unless you deeply understand how that data is collected and used. Most web marketing companies don’t understand the technology – and that means a lot of them calculate the ROI incorrectly for SEO and email marketing. Want to know why most web analytics packages give you misleading information about marketing performance by as much as 20%, and how this can affect your perception of what’s working? Give us a call, or stop by our blogs, either our web marketing consultancy blog or our more technical search, social media and analytics blog.
Working hard for you
If you’ve found us, you’ve probably been told about us; most of our clients are sent to us by our current or previous clients. We’ve been working with some internet marketeers for more than six years, as they change company and bring us along. If you don’t know who we are, take a look at our company accreditations – what we’ve done and who our clients are – then call us and tell us what you need.
Our high repeat loyalty, and our word of mouth growth, tells you something about what kind of business we are. We do the detail. We develop insight. And we don’t bullshit. If you need some help with your web marketing, we’re here, when you’re ready to take the next step in growing your business.