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We usually install and use Google Analytics – it’s a good free package with a lot of power. But we’ve installed and used a lot of other packages, including Nedstat, Omniture and CoreMetrics. We do a lot of web server log file analysis ourselves, because we look for things that the standard packages don’t – such as which keywords go to which pages and whether that fits what you wanted to happen.
If you just want us to check your Google Analytics implementation, or if you want us to monitor and report on the meaning of what’s going – management level reporting – we’re interested in hearing from you.
We also like to install and analyse heatmappers, such as crazyEgg or ClickTale to understand what motivates users, and how that can improve your web site.