Paid search management

Paid search management covers all aspects of paid search, from establishing new advertising through to maintaining bidding.

Basic Services

Set up new advertising or improve existing campaigns
Keyword buildout and optimisation
Continuous testing and evolution of advertisements
Development of landing pages

Advanced Services

Drive bidding and advertisments from automated feeds
Bidding using time or price sensitivity, inventory controlled or other external factors
Multilingual, multinational advertising
Measure performance and check on click validity
Integrate advertising with web analytics and conversion tracking

Indicative costs:

Set up - from £10 per product (SKU), discounted for large product lines
Bid management - from £100/month with automated reports and no analysis (position targeting, ROI or CPA management with conversion tracking)

AdWords Automation

Our particular expertise is automating AdWords. If you can arrange a measurable performance factor, such as sales, phone calls or software downloads, we can adjust advert text, geotargeting, keywords, bids or landing pages to meet the ROI, profit or CPA targets.

Other Advertising Systems

We've run campaigns on Yahoo!Search Marketing (Overture), Mirago, Kanoodle, GoClick, Search123 and others. We always integrate use of these systems with performance monitoring and we usually conduct web server log file analysis to make sure that the systems are delivering clicks within the geotarget and with relevant searches.

Contact

Call us on +44 20 7096 0157
(from the UK: 020 7096 0157)

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About Merjis

Merjis was founded to provide expert, analytical solutions to internet marketing.