In our Search Engine Optimisation 3 day course you will learn
- Search Engine Marketing Context: why you should use SEO
- How to find the keywords to optimise
- Basic understanding of keyword intent and the buying process
- How to design web page templates that optimise low competition keywords
- The difference between White Hat and Black Hat optimisation
- Which White Hat techniques work well and how to best use them
- Managing Google's snippets
- Basic use of Web Analytics and Web Server Log Files to improve SEO
- Techniques that don't work - so you don't waste time on superstition
- The interaction between SEO, usability and accessibility
Taught by the experts
Your course leader Jeremy Chatfield has been building commercial websites for selling since 1994, topping organic search results on the major search engines since 1995. He has worked on internet marketing and search strategy for companies since 2003.
Trainer Dave Johnston has been a professional educator in schools and businesses. His experience includes management of both private businesses and local authorities.
This course is derived from a course developed for large multinational companies with multilingual search needs.
Details
- This is a 3 day course.
- Delegates should have some knowledge of the web, but will not require specialist knowledge.
- For dates see our upcoming course dates.
- Prices are £600 ($1200, €950) per delegate per day.
- Courses are normally held at our i-Lab offices in Bedford.
- We can also arrange ad hoc training dates and locations.