Courses/Beginning Strategy and Analytics

and Beginning Search Engine Marketing

Our Beginners Courses are four half day courses appropriate for SME's who want to improve their websites. Suitable for owner-managers, and marketing directors/managers who have limited experience of internet marketing or want a refresher.

Price for a half day - £130 including lunch, networking and opportunity for questions & discussion with the Professionals (discounts available for two or more people from the same company).

If you attend both the morning and the afternoon sessions, we offer the pair for only £200, with lunch included, networking and twice the opportunity to ask the Professionals about your specific problems.

Courses usually run at Bedford i-Lab, in the UK unless noted otherwise.

Give us a call on +44 1234 834760, or use the Contact form to send us an enquiry.

Thursday 2nd April 2009
9:00 - 12:30	Beginning Strategy and Analytics Defining & deciding your strategy Knowing what your measurement objectives are Methods of measurement	£130 Half day with lunch	£200 Full day with lunch
13:30 - 17:00	Engaging & Converting Customers Segmentation - knowing who your customers are & what interests them What to do to keep their custom Building experience to a purchase or commitment	£130 Half day with lunch and workshop
Thursday 9th April 2009 Friday 24th April 2009
9:00 - 12:30	Beginning SEO How to get ranked What gets shown in Search Engine Results How to select a search engine organisation for effective results	£130 Half day with lunch	£200 Full day with lunch
13:30 - 17:00	Beginning Paid Search Defining paid search Paid Search Businesses Risks and opportunities Setting up and running an AdWords account Deciding whether to change the site, or internal processes	£130 Half day with lunch and workshop

Courses » Beginning Strategy and Analytics

and Beginning Search Engine Marketing

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