Google AdWords's content network has many pitfalls including spammy or inappropriate sites, and fraud.
Merjis Content Match Improvement is a radical new tool for AdWords, developed in association with Cranfield University School of Applied Sciences.
This tool requires defined success criteria (users reaching a particular page on the site), web server log files submitted daily and the use of Google Conversion Tracking or similar tools. In return for that complex setup, it should improve ROI on Content Match by a factor of between 10 and 100.
This is rather an experimental tool, not yet ready for mass deployment. If you are prepared to experiment, with no worse performance than a straight ROI/CPA based automated bidding system, then please do complete the contact form.
Call us on +44 20 7096 0157
(from the UK: 020 7096 0157)
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effective marketing for the web
Merjis specialises in innovative marketing,
accessibility, search engine optimisation (SEO),
and development for the web.