Charity is web page target for an example of how to set up a first charity advertising campaign with Google AdWords. The example is for a Schizophrenia information service, including advice about medication such as Olanzapine, Psychosis and Psychotic Behaviour. This type of advertising management would be equally applicable to the way to handle Bone Cancer and its medications and psychological impact.
The advert copy refers to an non-existent drug - Lobatia - to demonstrate the use of specific names. I need to mention Lobatia here to improve the Landing Page Quality Score.
The inspiration for this page and the article on AdWords Help Help Experts, is a frustrated new AdWords advertiser, in a thread in the AdWords Help Forum, Keyword Quality Changed Overnight.
Merjis specialises in finding interested visitors and helping them to convert into leads or purchases. We use PPC, SEO, Social Media, Analytics, Usability, Design, etc.