Customer oriented, evidence based
Merjis' mix of technology expertise, R&D and marketing gives an unusual skill combination. This "strategy to software" experience results in unusual and effective techniques for extracting the maximum performance in paid search and understanding the path from user intent to purchase.
Consulting projects and continuing services revolve around paid search management, SEO, conversion improvement, site management and internet strategy advice, especially about techniques to develop unique and useful online content.
What's New?
We operate a blog, which we currently update a few times a month, usually about hints, tricks and tips for SEO, social network marketing and how to use AdWords and other paid search platforms more effectively. The blog is mostly read by search engine marketers, economists and content publishers.
Who are we?
Managing Director
Jeremy Chatfield is the senior analyst for Merjis and a Google Qualified AdWords Individual. He has worked as a university lecturer, and managed software development and product marketing before founding or co-founding three startups. His work experience includes more than twenty years in startups including Dell Computers in the USA, and he has been a marketing consultant for SME's and major companies such as Skype, Thomas Cook, IBM, etc. He is also a named inventor or co-inventor for a series of patents, some involving esoteric but useful stuff such as highly automated telephone directory services using Interactive Voice Recognition optionally with Speech Recognition.
Jeremy built his first commercial web site in June 1994, developed web server logfile analysis for the site by December 1994 and was topping organic search results on the major search engines in 1995. By 1997 the US based self funded startup could state seven figure sales of which 80% was driven by first contact on the web. After early experience with system modelling and signals analysis followed by building, measuring and marketing large scale web fronted database products, information security and directory services, it seemed like a natural progression to move into improving internet marketing using engineering techniques.
General Manager
Dave Johnston has a strong background in both Business Management and Education. Work experience includes directorships and senior management roles in small/medium IT enterprises, IT project management in the private and public sectors in UK and for EU, and management of IT Services provision, particularly technical training and user support.
Dave holds an MSc from De Montfort University in the Development and Application of Information Systems. His particular research interest was the use of Internet Technology in the provision of technical and user support services. He is an experienced and qualified teacher and IT Trainer, and a PRINCE II practitioner.
Segmentation Analyst
Susan Fairbrass (IDM, CIM) is our segmentation analyst but can also turn her hand to copywriting and data analysis and reporting.
AdWords Specialist
Lakatos Béla, another Google recognised Top Contributor in the AdWords Help Forum, runs some of our paid search programs and contributes to our paid search expertise.
Partners and other organisations
Member of the Interactive Advertising Bureau UK
Enrolled in the Google Advertising Professionals Programme